In 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach, the first and original luxury beach club concept that combines the elements of music, dining, entertainment, fashion, film and art into one.

Today, the Nikki Beach concept has transcended its international venues and grown into a global, multifaceted luxury lifestyle and hospitality brand comprised of a Beach Club Division, a Hotels & Resorts Division, a Lifestyle Division, a Special Events Division and Nikki Cares, a 501c3 Non-Profit Charity Division.

Nikki Beach can now be experienced in: Miami Beach, Florida, USA; Saint Tropez, France; Saint Barth, Caribbean; Marbella, Spain; Koh Samui, Thailand; Mallorca, Spain; Ibiza, Spain; Porto Heli, Greece; Monte Carlo, Monaco; Dubai, UAE; Bodrum, Turkey; Versilia, Italy and Barbados, Caribbean. Nikki Beach has a pop-up location during the Cannes International Film Festival.

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The Hotels & Resorts division has properties in Koh Samui in Thailand, Dubai in the UAE, Porto Heli in Greece and Bodrum in Turkey

The “Sexiest Place on Earth” takes luxury boutique hotel accommodation and travel to a whole new experience with Nikki Beach Resort Koh Samui. Here is where you can live the Nikki Beach lifestyle.

Nikki Beach Resort Koh Samui is the ultimate serene and peaceful luxury beach resort destination where privacy, chic design, delectable cuisine, and Nikki Beach’s signature brand of music and entertainment all seamlessly combine. Yours to enjoy in celebration of life. Bordering the South China Sea in the Pacific Ocean, Koh Samui was once known as the ultimate backpacker’s haven but now exists as a world-class leisure destination to visitors of every kind.

A collection of 117 rooms and suites, as well as 15 ultra-deluxe villas and 63 lifestyle residence units, await the most discerning world travelers. This 5-star Dubai lifestyle beachfront resort features spectacular views over the Arabian Gulf and of the awe-inspiring Dubai skyline, with unique in-room features such as a bespoke entertainment wall, MyBar, mood light system and oversized bathrooms. Some will even benefit from private pools and decks. The resort offers refined cuisine in its five restaurants and lounges, as well as relaxation and fitness experiences at Nikki Spa and Tone Gym.

Nikki Beach Resort & Spa Dubai is located on the waterfront of Pearl Jumeira, allowing guests to enjoy the Arabian Gulf’s blue waters and stunning panoramic views from almost every corner of the property. This exclusive enclave is perfectly placed for accessing Dubai’s spectacular shopping malls and tourist attractions, just 14Km from Dubai International Airport and 7Km from Downtown Dubai.